David has worked with elite sports teams, leaders and organisations to build high-performance cultures defined by clarity, accountability, and resilience, creating the conditions for sustainable results. He has spent over a decade working in elite sport, where performance is measured by a thousandth of a second and his coaching practice now expands to senior leaders and leadership teams to define what high performance means in their world and implement the systems and behaviours that deliver it. 

He is the founder and owner of Pro Sport Lab, a performance consultancy that partners with leading organisations, including Oracle Red Bull Racing, The Football Association and The Premier League to enhance leadership, culture, and sustained performance. Through keynotes, coaching, and consultancy, his approach is grounded in practical application, giving leaders and teams the tools to improve performance and deliver consistent results.